We're coming up to that time of year where people will be talking about the online selling frenzy known as ‘Black Friday’. I’d like to take some time to tell you why I don't offer ‘Black Friday’ deals.
Some deals encourage us to over-consume, buying things that perhaps we wouldn't have done if they hadn't been on special offer. We may even end up overspending and getting ourselves into debt, a behaviour I can’t in good conscience support.
Waste & environment
A lot of the Black Friday deals are electrical goods and only 20% of the electronic waste caused by Black Friday is recycled. Add to that up to 80% of the items and plastic packaging generated by Black Friday end up in landfill or being poorly recycled having a negative effect on the environment.
Excess shipping & returns
With more and more people turning to online shopping we are seeing increased volumes of items being delivered. This puts a strain on our already overburdened logistics network and on people who are expected to deliver the extra volume of items in the same time period.
Not always the best deals
Often if you look around and look at pricing other times of the year you can get the same items or services cheaper. It tends to be only the bigger companies that can afford to take part. They will do lots of marketing and bring in staff to work extra shifts or work extra hard to meet the short-term increased demand.
The small business view Like most small businesses, there is little room to make big discounts on our products and services. For us, it's about providing consistent quality. Put simply, we couldn’t offer that high quality and perfectionism if reduced margins meant that we couldn’t spend the time.
What do you think? Are you for or against Black Friday? Do you understand why I don't offer Black Friday deals. Tell us in the comments below
My prices are good all year round, you can check them out here.
Or why not jump on a call to see how I can help you.